Is this one of Bill West's squirrels??

Is this one of Bill West's squirrels??
;)

Originally shared by Bruce Marko

Some stand out naturally, others have to work at it...

The first thing to remember is that you only have a few seconds to catch someones attention, that's it. Your opening title and first few sentences are a critical value statement which either outlines or alludes to the value hidden between the lines of your post. As you establish rapor and create relationships within a given social network the value of your posts can be alluded to by your reputation alone with those individuals. However the need to create content that stipulates its value early and clear enough to capture and hold a readers attention never changes.

That value can even be a question. If through collaboration the goal becomes to engage with people for the resolution of issues either business or personal. That open dynamic conversation with any number of intelligent, considerate comments, has the potential to create extraordinary value and even foster real, positive change for all parties involved.

Think about it. Posts have a many things in common even when about vastly different topics. There is a name, followed by some words. There is usually but not always a picture, a link and some hashtags. The trick is to create patterns with those elements and add a stipulated value. This is your first impression and it needs to count. The patterns within the first elements will attract attention and if the stipulated value is one that individual finds attractive they will read on and possibly engage. When I say stipulated value I do not mean a spelled out interpretation. How you present the value you think your post holds is up to you, but presenting it up front and then working through it will help you stand out in the crowd...